On-campus and online
Facilitating one-on-one interviews and focus groups comprising prison officers and current prisoners. ThisCity uncovered individual ‘motivational’ and ‘experience’ stories which we subsequently portrayed across animated, visionary and profile films. These films are portrayed on the newly launched, fully responsive Unlocked website; along with profile photography of the programme participants and mentoring officers. On-campus promotion was via student ambassadors; the development of an interactive, online competition; and the creation of print merchandise.