Exceptional lawyers, without exception
Macfarlanes is a distinctive London-based law firm, focused on delivering excellence in the international legal market with a recruitment strategy that takes a broader view of what it takes to be a successful lawyer. ThisCity created a film about the firm’s culture, its partners and how its graduate hires are the future of the firm. We interviewed the senior partner, recruitment partners and trainees around the London offices, capturing candid insights into the way the firm operates and how it approaches talent.
We also created a brief film about life as a trainee and a another about a high-profile deal, showing a major deal works and the vital role that junior team members in getting it over the line.
Macfarlanes’ annual firm-wide conference brought together all staff to celebrate success and learn about plans for the year ahead. Macfarlanes worked with ThisCity to produce a short film for the conference featuring a range of employees and focusing on the theme of ‘collaboration’. The film captured the firm’s professionalism and expertise and also the humour, warmth and openness of its people. And, to help drive home the firm’s willingness to innovate and be different, we worked with the client to show the resulting piece at London’s IMAX cinema, the UK’s largest screen, ensuring that the sound and picture were shown at the optimum quality.