Setting precedents, not following them

From its strategy of counter-cyclical expansion to its vision of broadening access to the legal profession, Allen & Overy has a history of setting precedents. ThisCity worked alongside Allen & Overy to develop: its career brand; a global lateral hire toolkit; and trainee recruitment campaigns in the UK, US, Australia, Hong Kong and Germany. Our campaign assets delivered a 148% uptick in website visits and 204% increase in applications.

Inspire and inform

Allen & Overy wanted to maintain and extend its status as an employer of choice in the legal sector, and enhance its ability to attract the best and brightest from a broad and diverse talent pool. Alongside a mobile-first responsive website we created 21 films for the firm, highlighting the breadth of its work and the quality of its people. We also created a novel animation – The Anatomy of a Deal – to address research-based insights showing that even law graduates didn’t really understand what corporate lawyers do. To date the film has been viewed more than 75k times.