Accountancy is a
dynamic career path
WHEREVER YOUR FUTURE TAKES YOU, ARRIVE SMARTER WITH ACCA
ACCA is the global body for professional accountants. ACCA partnered with ThisCity to develop a new global campaign designed to recruit new members in new and established markets, to build brand awareness and understanding, and to broaden understanding of the value of accounting skills and training for careers in all forms of enterprise.
Global consistency. Segmented approach.
ThisCity developed a unified theme and consistent look and tone across all segments and
regions. ThisCity produced powerful assets and a toolkit for ACCA’s cloud-based marketing
system with key messages to engage all target demographics. Tactical targeting allowed
regions to emphasise specific messages within unified theme to reach specific demographics.
We ensured simplicity and clarity of language that translates and is accessible and engaging
to EAL audiences.
From China to Pakistan
- ThisCity’s focus in the first phase of the campaign was on prospects
aged between 16 to 35 with an interest in finance and accounting as a
- While the new campaign was global in its appeal we focused on six key
markets: China, UK, Ireland, Malaysia, Pakistan, India.