Allen & Overy

Ambition:
to be most-advanced law firm

From its strategy of counter-cyclical expansion to its vision of broadening access to the legal profession, Allen & Overy has a history of setting precedents. ThisCity has worked alongside Allen & Overy to help develop their career brand, trainee recruitment campaigns in the UK, US, Australia, Hong Kong and Germany and a global lateral hire toolkit.

The power of film

We shot a positioning film in London, New York and Hong Kong as a cornerstone to A&O’s recruitment proposition. The film is also a central push for the social campaign.

  • Website Visits

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  • Videos

  • Applications

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  • Global Locations

High-quality, high-profile deals – explained

Allen & Overy aims to maintain and extend its status as an employer of choice in the legal sector, and enhance its ability to attract the best and brightest from a broad and diverse talent pool. We developed an animation that helped to educate a broad audience on what lawyers do in a typical corporate deal.

Prestigious name – very highly respected, great reputation

Mobile first responsive website – we designed the site to ensure that the user experience worked across the broad spectrum of digital devices and browsers.