Content for global marketing
ThisCity worked with AkzoNobel to develop the brand and communications including the ColourFutures book. Our designers, stylists, photographers, set builders, retouchers and print teams worked closely to ensure the highest quality and colour accuracy.
Colour accuracy in print to match AkzoNobel’s exacting colour standards is demanding and technically challenging. Our award-winning print partner is one of the most technically able printers in the world. Producing the book in eleven languages with sixteen different brands and distributing around the world to countries such as India, China, Vietnam and Brazil demands logistical excellence and great planning.